American Dream, Lot 26, East Rutherford, NJ
So Nice, We Said Rico Twice!
Taste 90+ Latino Flavors
- Including Your Hometown Favorites!
Move to the Beat
with Dance Workshops
- All Day Long!
Kids 10&Under Enter FREE
— Make It a Family Fiesta!
Venror Highlights
Find Your Flavor
From Tacos to Tamboras:
It’s All at Rico Rico Fiesta!
Event Map
Ticketing Options
*Kids 10 and under get in FREE!
General Admission (GA)
$12
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Entry to the festival for your chosen session
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Access to 90+ food vendors and 30+ merch vendors
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Live music and dance workshops
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Free entry for kids 10 & under (no ticket needed)
**GA tickets are $12 until the day before; prices change on event day.
VIP
$45
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VIP-Only Hour (10:00 AM – 11:00 AM), be the first to explore the festival and try vendors before the crowds arrive!
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All-day entry + re-entry on your selected day
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Express VIP check-in lane — skip the lines and start the fiesta faster
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Access to the VIP Area — relax and enjoy a more private space
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Rico Rico Fiesta Tote Bag + Collectible Cup
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2 complimentary iced soft drinks
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Premium, air-conditioned VIP bathrooms for extra comfort
